OTP Bank, one of the largest financial services providers in Central and Eastern Europe, recognized this issue and decided to create an app focusing on teaching financial literacy and career planning for youngsters between 16-24 years.
To convert young users into actual customers, effectively rejuvenating the bank’s clientele, Supercharge teamed up with OTP and led the creation of a brand new app from scratch.
From ideation to launch, covering phases such as digital strategy, user research, product design and development, we worked closely with the bank to build an app for the Hungarian market that fulfills their mission while capturing the interest of Gen Z.