If it is too good to be true, it probably is. That flat we rented for a great price but had the loudest neighbours. That Kickstarter product we ordered that turned out to be a joke. That outfit we bought which only looked great online. The value just wasn’t as substantial as we hoped for. But we went for it anyway - against our gut feeling - since the savings were tangible.
If everything goes well a company evolves with time. Ours surely did. We arrived to a point where it seems pretty distant when our business was just a handful of university students in a livingroom. Every day we have the amazing opportunity to work on products that potentially impact the life of millions of people. But it took a number of critical decisions to get here and this is the story of our efforts to give our company the appearance it deserved.