the future always starts with thinking about it

Driving Better Choices for a Healthier Life
31 August 2023
Human decision making is flawed; we frequently make choices that are against our better interest.
However, with our design choices we can subconsciously nudge people to make the right decision for their health.

Whitepaper: The power of behavioral science in health products
13 August 2023
We predict that in the coming decade, many of the most impactful healthcare innovations will center on forming healthier behaviors. This trend prompted us to create a report on the topic of influencing behavior through digital healthcare products. While we provide a glimpse into the results of behavioral science, ultimately we wanted to give you a collection of practical techniques that you can apply to help users make better choices and adopt healthier habits.

International energy trading supercharged
15 June 2023
BritNed, an international trading company that owns and operates the interconnector between the Netherlands and the UK. As their innovation partner, we joined BriNed on their mission to revolutionise their IT systems.

Generative AI in healthcare
08 June 2023
Artificial Intelligence (AI) has emerged as a revolutionary force across several sectors, and its potential to enhance the healthcare industry is particularly promising to our society.

Prevention tech in commercial insurance
08 June 2023
Compared to personal insurance lines, the higher costs and damages from commercial claims increase the need for prevention services. Commercial losses can be more widespread and impact a wider range of people, including customers, business partners, supply chains, and stakeholders. As a result, executives bring a different approach to insurance and risk prevention for their companies, making investments in risk prevention services more attractive and necessary.

2 ways to overcome the adoption challenge of health innovations
08 May 2023
The success of health innovations relies heavily on patients using and incorporating them into their daily routines. Without widespread adoption, these technologies fail to have a significant impact on patients' health and well-being so overcoming the adoption challenge is essential for the successful implementation of health innovations.

Harnessing the power of GPT-4
18 April 2023
In the rapidly evolving world of technology, it can be difficult to keep up with the latest developments. This is especially true in the field of generative AI, where breakthroughs seem to happen every day. We pride ourselves on being early at the party when it comes to new technologies, so we've updated our whitepaper, first published in February, with new insights on the latest GPT-4 version which is even more powerful and reliable than its predecessors. Read on to learn more about the latest developments in generative AI and how they're shaping the future of the insurance industry.