the future always starts with thinking about it

Human decision making is flawed; we frequently make choices that are against our better interest. 
However, with our design choices we can subconsciously nudge people to make the right decision for their health.

We predict that in the coming decade, many of the most impactful healthcare innovations will center on forming healthier behaviors. This trend prompted us to create a report on the topic of influencing behavior through digital healthcare products. While we provide a glimpse into the results of behavioral science, ultimately we wanted to give you a collection of practical techniques that you can apply to help users make better choices and adopt healthier habits.

BritNed, an international trading company that owns and operates the interconnector between the Netherlands and the UK. As their innovation partner, we joined BriNed on their mission to revolutionise their IT systems.

Artificial Intelligence (AI) has emerged as a revolutionary force across several sectors, and its potential to enhance the healthcare industry is particularly promising to our society.

Compared to personal insurance lines, the higher costs and damages from commercial claims increase the need for prevention services. Commercial losses can be more widespread and impact a wider range of people, including customers, business partners, supply chains, and stakeholders. As a result, executives bring a different approach to insurance and risk prevention for their companies, making investments in risk prevention services more attractive and necessary.

The success of health innovations relies heavily on patients using and incorporating them into their daily routines. Without widespread adoption, these technologies fail to have a significant impact on patients' health and well-being so overcoming the adoption challenge is essential for the successful implementation of health innovations.

In the rapidly evolving world of technology, it can be difficult to keep up with the latest developments. This is especially true in the field of generative AI, where breakthroughs seem to happen every day. We pride ourselves on being early at the party when it comes to new technologies, so we've updated our whitepaper, first published in February, with new insights on the latest GPT-4 version which is even more powerful and reliable than its predecessors. Read on to learn more about the latest developments in generative AI and how they're shaping the future of the insurance industry.