Daniel Homoki-Farkas
Managing Director, UK
Technology, AI and behavioural science breakfast session
05 September, 2023
Is your business prepared to create winning offerings in this next-gen league of digital customer experience? Join us for our latest breakfast event on September 13th at The Conduit, London to learn more about the hottest topics in product innovation in the insurance and banking industry.
At this event you will gain a solid understanding of how behavioural science can help stack the odds in your favour at all stages of product development - from defining the offering, crafting the experience and to ensuring successful customer adoption of your product. With riveting presentations and an interactive panel discussion you will walk away with practical strategies and tips to ensure greater customer engagement through behavioural science directly from industry experts.
The breakfast event will kick off with a delicious breakfast followed by a session from Paula Papp, Behavioural Economist at Frontier Economics. Paula will be unpacking the topic of behavioural science and testing & trialling. This session will highlight the importance of understanding the shifts in context generated by new technologies and how it shapes choices. Tips will be provided which you can apply to improve your digital product experience.
Matt Dunn, our innovation consultant at Supercharge will be discussing how we can use behavioural design techniques to create digital platforms and apps that inspire change. This session will also explore the different types of AI and how changes in perception should influence your approach.
Our breakfast session will be finishing with a panel discussion which is an exclusive opportunity to hear directly from industry professionals specialising in behavioural economics, insurance and data in AI. James Gearey from Inaza, Elena Corchero from Dow Jones and Phil Graves from Frontier will be discussing the ways in which behavioural science can be used for all stages of the product cycle and AI trends that can be implemented for a positive outcome.
What you will walk away with after attending this event:
- Tips on how to drive greater customer engagement utilising behavioural science
- A framework to take back to your organisation to stay ahead of the tech and AI race
- Valuable insights from industry experts and networking opportunity with your peers
