Eckerö Line partnered with Supercharge to redesign their ferry-travel app into a modern digital companion. Our new solution enriches onboard experiences, and supports the journey of both passengers and cargo drivers with real-time updates and essential trip information.
challenge
Eckerö Line, a Finnish ferry operator company, connects Helsinki and Tallinn for logistics, commuting, and tourism, transporting over two million passengers last year. Their original mobile app was developed mainly to provide basic functionality rather than serving as a true travel companion. Over time, it became clear that customers required an application offering enhanced features, greater convenience to support their journeys and a stronger technical core that makes this all possible.
Eckerö Line partnered with us to create a modern, user-friendly app that meets the needs of all customers, from families to cargo drivers.
approach
With the Eckerö Line application our goal was to create a platform that goes beyond ticket purchases and cabin key access. We crafted a new vision for the app - a reliable digital travel companion who can assist users throughout their whole journey, streamlining booking and boarding, delivering key travel updates, and helping users discover and explore onboard programs.
We rebuilt the app’s interface for a smooth, user-friendly experience, while preserving the Scandinavian heritage of the Eckerö Line brand. We've incorporated visual elements (icons, illustrations) wherever possible to help overcome language barriers and accommodate the diverse, multinational user base.
In order to make all trips hassle-free, the new app provides all essential information about onboard services - such as the in-house buffet, different types of lounges, bars and cabins - and enables real-time updates. The app’s Useful to know feature notifies users about parking and onboarding information 24 hours before departure, lets them know about cabin and luggage storage details along with exclusive onboard shopping deals after departure and follows up post-arrival with recommended activities at the destination. We also introduced trip-related and promotional notifications, keeping users engaged by giving timely, relevant updates tailored to their journey.
The app provides various upselling opportunities, which allows Eckerö Line to continue growing their number of loyal customers and increase revenue. Users are encouraged to add cabins, meals or lounge access during the trip, pre-order from Eckerö Line’s own market or view Parfymeria and PopUp Shop catalogues.
solution
The new app consolidates all necessary trip information in one place. Departure time updates, gate locations and closing time alerts streamline the onboarding process, while storing boarding passes, cabin keys and dining cards simplifies the overall journey digitally. The in-app cabin unlocking feature supports a shift away from paper-based tickets and keys, providing a more environmentally friendly and smoother user experience.
The app’s dual approach, serving both passengers and drivers, ensures an improved experience for everyone on board. Cargo drivers receive tailored service descriptions and notifications, from lounge details to license plate based booking identification, while passengers benefit from a seamless, fully integrated journey.
impact
The redesigned Eckerö Line app now serves over 36,000 monthly users, upgrading the ferry experience for both passengers and cargo drivers from over 20 (?) countries.
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