Fuel with extras
MOL Group is an international fuel company, headquartered in Budapest, Hungary. It is active in over 30 countries and boasts a track record of more than 100 years in the industry.
MOL Group wanted to enhance the company’s brand image, promote additional products and services available at service stations (such as their versatile gastro line) and, as the name suggests, cement customer loyalty.
In 2020, MOL Group launched its brand new loyalty and rewards program with the ambition of expanding it for all MOL customers internationally in the future.
We were there at the successful kickstart of their initial loyalty program in Croatia, offering a wide range of benefits and easy access to the company’s services through the INA Loyalty app and website. Supercharge was contracted to participate in laying down the digital foundation of their international loyalty scheme, and continue to work on its expansion in many countries.