Whitepaper: Prevention tech in insurance

Shifting from financial protection to harm prevention

Adam Almasi_Supercharge

Adam Almasi

Product Strategist

Balazs Fonagy

Balazs Fonagy

Chief Strategist

Free Download Insurance Product Strategy Technology
22 February, 2023

To keep pace with evolving customer expectations, insurers must embrace new relationships with policyholders. This requires a fundamental shift in the way carriers serve customers, creating a need for new operating models, products, customer experiences and a shift in the foundational value promised to policyholders.

In this report we will highlight how P&C insurers are using prevention tech to make customers safer and reduce harm - including an overview of leading prevention experiences across home, auto, commercial, and cyber.

The insurer’s new role: the shield that prevents harm

The most exciting products aim to redefine what insurance means for customers. P&C insurers love talking about protection, but it is usually limited to customers’ financial interests and doesn’t involve preventing them from actual harm.

Many carriers now aspire for a new role: a shield that prevents harm. In this role, insurers go beyond assessing risk and covering losses and take an active involvement in decreasing risk itself. It makes life safer and creates a mutual benefit for insurers and their customers.


What will you learn from this report?

  • The business case for prevention and recommendations on how you can make the shift from protection to prevention in your digital ecosystem
  • A primer on IoT and Behavioural Design
  • An overview of leading prevention experiences in auto, homeowners, cyber, and Commercial Insurance
  • Supercharge’s recommendations on how to incorporate prevention tech in your customer experiences

learn how to leverage prevention tech through examples from leading insurers

download our whitepaper