die wntwicklung einer erfolgreichen KI-lösung

Die Computer-Vision- und KI-Technologieplattform Realeyes liefert ihren Kund*innen differenzierte Analysen. Das Unternehmen hat sich für Unterstützung an uns gewandt, um die Zukunft des Reportings in einem dynamischen, interaktiven und intuitiven Format zu gestalten.

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Design sprint online: crafting the winning AI solution

How we helped Realeyes to envision the future of reporting with the help of our online design sprint.

Until now, Realeyes displayed data in its PreView advertising and attention measurement products in a static way. The company approached us to help them envision the future of reporting in a dynamic, interactive and intuitive format.

Additionally, the product development team had strict timelines to meet evolving client needs amidst the pandemic.

Artificial Intelligence at your disposal

Realeyes is a pioneer and innovator in computer vision and emotion AI, applying emotion detection technology into a variety of game-changing use cases such as measuring the attention and emotive responses to video advertising.

PreView, Realeyes‘ flagship product, uses front-facing cameras to analyze facial coding data of opt-in viewers as they watch video content online, allowing advertisers to optimize their content and targeting. All scores are delivered in the context of competitive benchmarks and geographic norms.

Realeyes operates in nearly 80 countries and has offices in New York, London, Tokyo and Budapest. Customers include brands such as Mars Inc, Church & Dwight, Hershey’s and Expedia, agencies Ipsos, MarketCast and Publicis, and media companies such as Google, WarnerMedia and Teads.

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In the beginning of our engagement, the Realeyes team sought a stronger approach to visualising analytics and delivering them to users in a simpler manner that surfaced more business value for customers.

Moreover, they sought to involve senior clients and decision-makers whose time was scarce. That required a design methodology to efficiently capture these customer insights and requirements, and develop a smart design methodology.

The sophistication of the product and its user personas, along with the geographic dispersion of the product team and customers across four continents, presented significant logistical challenges.

Therefore, we established a four-week online sprint, embedding flexibility to ensure focus and energy.

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The schedule of our extended design sprint

Extended design sprint: enough time to go deep but maintain the intensity

There is no wonder why design sprinting is a popular methodology amongst product teams: it is an intensive way of collaboration that challenges the myth of how “creativity needs time.”

It has gained popularity because short, super-intensive bursts are more practical for busy decision-makers than long-winded design research projects. The team focuses on a specific problem, generating multiple solutions, and then tests them rapidly on a prototype with real users.

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Design sprints are great, but only for solving problems with well-defined and limited scopes. That’s why we established a methodology with extended design sprints that could tackle broader challenges.

Our experience has proven that one-month-long cycle can achieve specific goals, while allowing us to probe deep into complex questions.

The pandemic forced a new normal and remote design work has quickly become our new day-to-day reality. We’ve adapted our design sprinting methodology accordingly:

  • no travel is necessary for participants: international and multi-location teams can work together easily;
  • everything happens in the online workspace on Miro whiteboards;
  • to tackle the challenges of remote working (the temptation of notifications and multi-tab browser windows…), sessions are now much shorter and strictly facilitated;
  • it became easier to build a flexible schedule that fits everyone’s calendar, as there is no need to travel or book workshop rooms.
Online Design Sprint Miro Board Supercharge
An online design sprint board in Miro

Based on our previous remote sprint experience at Supercharge, we felt confident about facilitating the process for Realeyes entirely in the online space.

As a first step, we split the sprint into two parts:

  1. Design Sprint Week
  2. Prototyping Weeks

1. Design Sprint Week: online collaboration together – alone

The Realeyes sprint started with an intense week of four-hour-long daily workshops. We named this first week the Design Sprint Week for a reason: the majority of business requirements, information architecture and possible features were all mapped within these five days.

For such a diverse team to collaborate for the first time without real-life connection is always challenging. This was the moment when a bit of playfulness came in handy to remove inhibitions and open up a creative discourse.

For example, we launched the sprint using the “Stinky fish” method to unearth the roots of the problem. 

The stinky fish is a metaphor for things you carry around with you but don’t like to talk about. The longer you hide your fish, the stinkier it gets. By collectively surfacing our anxieties on the virtual Miro whiteboard, participants could open up and connect with each other.

Stinky Fish Method
The stinky fish method

Another creative technique, „the Crazy 8s“,  was also very popular with the Realeyes team. This was a fast-sketching exercise where participants drew eight ideas in eight minutes on paper. All members could expand on their first idea and communicate their product vision.

The crazy 8 technique
The crazy 8 technique

2. Prototyping weeks to validate our ideas with users

Building on the discoveries of the first phase, we followed with the Prototyping weeks and usability testing.

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These two weeks required less participation from Realeyes, as we only needed their experts for our daily hour-long prototype validation sessions.

Our designers completed two iterations with detailed prototypes. Realeyes maintains strong clients relationships, so inviting target user categories (CMOs and media buyers) was achievable. We facilitated ten user testing sessions via Zoom that provided insights for the sprint team to formulate our conclusions.

The pyramid of information layering

In order to ensure that users successfully adopt the platform, we thought beyond the limits of a simple onboarding flow. Instead, we structured the challenge according to the “pyramid of information layering”.

Pyramid of information layering
The pyramid of information layering

The foundation was writing perfect microcopy, using consistent and clear wording throughout the platform that is familiar to the target group. Between the two prototype versions, we strongly focused on enhancing these textual elements.

Hints and tooltips are very helpful for users just getting to know the platform, especially if they are offered in the right context. Since these UI elements are limited by character numbers (300-500 characters), we connected them to a topically structured FAQ page containing more thorough information (like tips on ad reports or benchmarking-related questions).

Visualising ROI for more engagement

The Realeyes team is confident in the business value of their analytics. As a category-creator, they must prove that value to marketers.

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In order to implement a “play around experience” into PreView, we suggested designing an ROI calculator: a tool proven to be useful for generating engagement with the product.

ROI calculator Realeyes
As a result of our online design sprint, we recommended implementing a ROI calculator to generate bigger engagement with the product

Four weeks to put a spin on your product outlook

Remote design sprints proved to be an ideal methodology for Realeyes. After a whole month dedicated to remote workshopping, prototyping and usability testing, finally, our PreView prototype is on its way to product development.

What’s even more important, our joint sprint has given their team an opportunity to think about the future of their product in a structured way. It also provided them with a framework to address critical questions about product development challenges.

No matter what your domain is, remote design sprints can bring your product development efforts to the next level. An intensive, timeboxed workflow will bring results and insights that otherwise would take much more time and energy to achieve.

And now Supercharge is here to help you get started on this journey.

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