the future always starts with thinking about it

Impactful digital health solutions combine the latest tech enablers with thoughtfully structured journeys grounded in behavioural science to successfully facilitate the desired patient actions.

Behavioural design, the combination of technology solutions with behavioural science insights is a powerful approach to increase patient adherence and the usage of medical devices.

Artificial Intelligence (AI) has emerged as a revolutionary force across several sectors, and its potential to enhance the healthcare industry is particularly promising to our society.

We predict that in the coming decade, many of the most impactful healthcare innovations will center on forming healthier behaviors. This trend prompted us to create a report on the topic of influencing behavior through digital healthcare products. While we provide a glimpse into the results of behavioral science, ultimately we wanted to give you a collection of practical techniques that you can apply to help users make better choices and adopt healthier habits.