In terms of language, our aim was to use simple expressions that our users will all understand and get rid of the financial jargon wherever possible. Besides written cues, we included visual charts and explanatory icons to help them intuitively grasp the meaning of some more complex financial concepts.
Customers can not only apply for credit to carry out their personal goals, but the app also makes sure that once they receive the loan, they know exactly when and what amount to pay back. This feature allows them to prepare in time to keep up with their instalment schedule and establish a fruitful financial relationship with Bina Artha for their future projects.
All of our solutions have been carefully researched and tested during the entire design process until we felt we had a neat, smart, polished system that would be able to bridge any sociocultural differences or knowledge gaps between our client and their target audience.