Yet, these kids hardly get any pointers on how to navigate the financial world on their own. The OTP Fay Andras Foundation reached out to us to help them fill this knowledge gap by harnessing the power of digital innovation.

But how to convey a great deal of learning material while engaging teenagers? 

The concept of a financial literacy edutainment mobile game took shape: Platypus – A FinLit Story!

Edutainment for financial literacy

Apart from the apparent knowledge gap, finances are often considered a dry, complex and abstract area of life. In fact, a whole range of fintech companies is now focusing on helping customers by simplifying all parts of this (seemingly vital) topic. 

Our solution aims to treat the root of the problem: the goal was to introduce financial literacy at an early age when adopting a financially conscious mindset is a lot easier. We just needed to find a way to make it enticing in the eyes of teenagers… So we made it fun by building on the principles of edutainment.

Education meets engagement in an economics-themed Space Western

After the creation of hundreds of screen designs, lines of dialogues, and a detailed storyboard, our final app was ready featuring an engaging narrative. 

Engagement starts with an epic but quirky tale about space-travelling animals with financial superpowers zipping from planet to planet and saving galaxies on a journey where Good fights the forces of Evil.

Our game tells the story of Cash and Flow, junior members of the Platypus Syndicate. This is an intergalactic society of a financially adept tribe of platypi, who are watching over the economic development of planet Earth.

Against the Syndicate’s will, Cash and Flow answer the call for help from other planets in financial trouble. They take out a bank loan to get their hands on a cutting-edge spaceship named Treasury… and there begins the adventure!

Re-inventing freemium: progress bought with newly acquired knowledge

Platypus’ success arises from its ability to effortlessly set young users on an educational journey. This could be thanked to the user testing we did throughout the project, and which ensured that the game matches the mental models of the young audience resulting in an intuitive and motivating experience. 

Today’s teens can use and enjoy a mobile runner game intuitively from day one, no explanation needed. But to motivate them to learn about financial topics we needed to come up with a more ingenious approach: we used a re-invented freemium model. 

Platypus is designed to encompass 5 major finance topics that constitute the 5 galaxies our group of heroes travels to. These are:

• Business enterprises
• State
• Banks
• Financial awareness
• Households

In each galaxy, there are 7 planets, equivalent to the levels the player has to accomplish in the runner game. During their journey, players encounter quizzes to test their knowledge, and new challenges are introduced to keep them on their toes.

Skyrocketing the learning experience with a carefully designed visual language

To take the overall learning experience to an even higher level, we relied on the power of meticulous world-building while designing the game: besides making the story more enjoyable, it shares knowledge in a more subtle, indirect way.

The game’s overall visual design places heavy emphasis on custom sci-fi objects and interiors: cool, futuristic-looking equipment that signals the importance of civilization and technological advancement.

When it came to character design, Cash and Flow’s team consists of different animals, which was a purposeful way of including an element of diversity in our story. Even so, we have envisioned our heroes along a distinct visual code. We used friendly, rounded shapes and applied muted yet cheerful pastel colours to them.

Keeping in mind the tone of the entire storytelling, our characters are not only cute and loveable but also somewhat quirky and weird. The visual language of their personal objects also follows this directive, making it easy to distinguish a “good” weapon from an “evil” one.

A ready-to-use tool for educators to bring fun to school desks

One of Platypus’ strongest suits is that besides supporting individual learning, it can be an asset during regular classes too. The app’s “classroom mode” offers educators a ready-to-use tool to bring fun to school desks. 

The runner game concept provides teachers with the flexibility of short, enlightening game sessions to crank up pupil excitement – and a memorable gameplay makes knowledge stick more!

In this way, our app proposes an ideal solution to combat the financial knowledge gap not only on an individual but on a systematic level as well. 

Ending our story on a high note

When designing Platypus, we wanted to create something truly unique: an uncomplicated game with a very ambitious edutainment goal.

Building on the OTP Fay Andras Foundation’s professional experience of 26 years on financial, economic and management education for young people and combining it with our innovative power, our shared project quickly became a success story.

Leaving a remarkable online footprint, Platypus managed to position the organisation as a digital innovator rather than a specialist in classroom education.

Are you looking for your own uniquely built edutainment solution? Let’s get in touch!