In this third piece, we showcase innovative products and digital solutions that address the adherence challenge and build successful patient journeys. We summarise key learnings, behaviour change techniques, and tech solutions that contribute to the success of these health-tech products.

Impactful digital health solutions combine the latest tech enablers with thoughtfully structured journeys grounded in behavioural science to successfully facilitate the desired patient actions.

Behavioural design, the combination of technology solutions with behavioural science insights is a powerful approach to increase patient adherence and the usage of medical devices.

In our modern world, health issues like high blood pressure and obesity often result from lifestyle choices, which are challenging to change due to a clash between our present desires and future well-being. The quest for sustained motivation in addressing these challenges has proven elusive, but gamification offers a solution by sweetening the deal with short-term rewards, making the journey toward long-term health more engaging and attainable.

The key to lasting behavior change lies in the power of habit, where once deliberate actions become automatic, ingrained behaviors. In this article, we explore the intersection of advancing behavioral science and digital technology, offering a powerful framework for building and sustaining beneficial health-related habits. Discover how triggers, motivation, ability, and feedback play pivotal roles in creating a self-reinforcing habit-building cycle that can transform lives.

Human decision making is flawed; we frequently make choices that are against our better interest. 
However, with our design choices we can subconsciously nudge people to make the right decision for their health.

We predict that in the coming decade, many of the most impactful healthcare innovations will center on forming healthier behaviors. This trend prompted us to create a report on the topic of influencing behavior through digital healthcare products. While we provide a glimpse into the results of behavioral science, ultimately we wanted to give you a collection of practical techniques that you can apply to help users make better choices and adopt healthier habits.

The success of health innovations relies heavily on patients using and incorporating them into their daily routines. Without widespread adoption, these technologies fail to have a significant impact on patients' health and well-being so overcoming the adoption challenge is essential for the successful implementation of health innovations.

In today's digital age, the insurance industry is constantly evolving to keep pace with technological advancements and changing customer expectations. One significant development in this sector is the rapid emergence of prevention technology and services. By utilizing innovative solutions such as sensors, data analytics, and artificial intelligence, insurers can now proactively identify and mitigate risks before they occur. This not only benefits customers by reducing the likelihood of claims but also presents a significant opportunity for insurers to improve profitability and customer retention.