Petra Olah
Product Strategist
Generative artificial intelligence (generative AI or gen AI) in healthcare, has been in the spotlight for the last few years, with headlines and research publications pressing on its growing importance and success.
IBM's Watson which leverages AI algorithms, could ingest more than 600,000 pieces of medical evidence, more than two million pages from medical journals, and search through up to 1.5 million patient records, when its successful diagnosis rate for lung cancer was 90%, compared to 50% for human doctors — statistics from more than a decade ago.
Continuing the curve of success, the size of the generative AI market in healthcare is now projected to reach USD 22.1 billion by the end of 2032, with nearly 75% of major healthcare companies currently experimenting or planning to scale generative AI in their operations.
In this article, we’ll cover how generative AI is used in healthcare with a focus on reducing that administrative burden, and we’ll share five use cases that demonstrate the future potential of this technology.
“Generative AI refers to deep-learning models that can take raw data… and ‘learn’ to generate statistically probable outputs when prompted. At a high level, generative models encode a simplified representation of their training data and draw from it to create a new work that’s similar, but not identical, to the original data,” as IBM explains
Generative AI is revolutionizing healthcare by providing innovative solutions that enhance diagnosis, treatment, and patient outcomes. It helps create personalized treatment plans by analyzing large volumes of patient data and predicting potential health risks. Additionally, generative AI supports advanced medical imaging tools, leading to faster and more accurate disease detection, particularly in radiology and pathology. Beyond clinical applications, it improves patient engagement through AI-driven chatbots and virtual health assistants, making healthcare more accessible and efficient.
“The promising new discipline of precision medicine can offer personalized medical treatments tailored to each patient based on their health and lifestyle information. But this approach requires a comprehensive understanding of existing therapies, patient characteristics, and the complex biological mechanisms that connect them, making it a highly challenging task. Large Language Models (LLMs) can make sense of decades of biomedical research fragmented across publications by extracting and synthesizing data and knowledge, which is laborious and expensive for human experts to do.” - Benjamin M. Gyori, Director of Machine-assisted Modeling & Analysis, Harvard Medical School
Source: Generative AI in healthcare and its role in the future of the industry
Generative AI can bring the widespread adoption of AI solutions in everyday healthcare settings when the right AI model is pointed at the right datasets.
For instance, LLMs have the potential to transform and revolutionize all stages of health management, including customizing preventive care interventions, giving medical diagnoses and finding the most suitable treatment, and freeing up human resources in patient management by focusing on eliminating the staff’s administrative load.
Healthcare professionals know that administration is a non-eliminable task, and unfortunately, it’s also tedious, and time-consuming, causing lots of frustration that impacts patients as well. In fact, physician specialties spend an average of 15.5 hours per week on paperwork and administration.
If the administrative burden is removed from the healthcare system, it can result in:
Let’s see 5 use cases of generative AI in healthcare that help reduce the pressing issue of administrative burden.
Problem:
When it comes to administration, healthcare professionals must navigate different health systems and unappealing digital forms and manual input of large amounts of information. It’s time-consuming at every stage, from learning how to use these forms and systems to routinely managing them.
Generative AI solution:
Problem:
Healthcare professionals often don’t have enough time to hand over information in person to patients while the amount of information can be overwhelming for those on the other end.
Generative AI solution:
Problem:
Healthcare professionals usually have very limited time to do administration in between seeing patients. On top of that, the different types of software they need to use are often not intuitive and some medical experts are not tech-savvy and can face technical difficulties during administration.
Generative AI solution:
Problem:
The tasks of assessing patients’ insurance information, completing insurance forms, and compiling documentation for claims are not only time-consuming but are also high-risk areas for human error.
Generative AI solution:
Problem:
Being overwhelmed by large data sets is a key factor in the constant administrative burden in healthcare that leads to burnout and frustration among healthcare professionals. It negatively impacts their well-being, potentially the quality of care they can provide to patients and therefore the level of patient satisfaction.
Generative AI solution:
When it comes to generative AI in healthcare, like all other technologies, it has its limitations, so gen AI’s immediate integration into your healthcare and business processes should likely be avoided — instead, we recommend future-proofing your services by learning and experimenting with it.
It’s also smart to remember that there are several ways to address the administrative burden in healthcare, such as process standardization, simplifying regulations and authorizations (in cooperation with governments and regulatory bodies), and yes, implementing the right technology for the purpose. This can mean using user-friendly electronic health records (EHRs) and automating tasks like appointment scheduling and billing with generative AI, to free up staff time.
Reducing the administrative burden in healthcare is a complex issue, but it's an important one to address. By implementing these types of solutions, we can create a more efficient and patient-centered healthcare system.